Growing a company
through design
Client: Gravity Lab
Barnes Design Co was hired to bring the Gravity Lab brand into a more competitive playing field, the brand needed to be positioned with larger businesses as the company itself was growing. I solved this by refreshing the branding and making it easier to recognise amongst its competitors. This sparked brand loyalty and major business growth by creating a brand that had its own unique identity and stood out in the market.
Project Deliverables
Logo re-design
Tagline Concepting
Brand positioning
Mission statement copywriting
Business Stationery Design
Website
The Gravity Lab logo needed to be updated, however, a problem that needed to be solved was to maintain a script type as the company was already in operation for some years. Since this was a brand update we ensured the logo maintained some familiarity.
Tagline Concept
Signage serves a major purpose in terms of being visible, and companies that use them do so for just that reason. To be visible. I came up with this tagline ‘Be present, stay relevant’ to enforce the importance of being a proactive player in the game.
Be Present.
Stay Relevant.
Do you want to grow your company and earn more market share? You can achieve this through professional brand identity design.
Build a brand that matters.
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