Growing a company
through design
Client: Gravity Lab
Barnes Design Co was hired to bring the Gravity Lab brand into a more competitive playing field, the brand needed to be positioned with larger businesses as the company itself was growing. I solved this by refreshing the branding and making it easier to recognise amongst its competitors. This sparked brand loyalty and major business growth by creating a brand that had its own unique identity and stood out in the market.
Project Deliverables
Logo re-design
Tagline Concepting
Brand positioning
Mission statement copywriting
Business Stationery Design
Website
The Gravity Lab logo needed to be updated, however, a problem that needed to be solved was to maintain a script type as the company was already in operation for some years. Since this was a brand update we ensured the logo maintained some familiarity.
Tagline Concept
Signage serves a major purpose in terms of being visible, and companies that use them do so for just that reason. To be visible. I came up with this tagline ‘Be present, stay relevant’ to enforce the importance of being a proactive player in the game.
Be Present.
Stay Relevant.
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Do you want to grow your company and earn more market share?
You can achieve this through professional brand identity design.
Build a brand that matters.
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