Turning Invisible into Unmissable
Logo design
Brand Collatoral
Website UI/UX
Client Overview
Calculo is a cloud-based, high-tech accounting firm seeking to stand out in a crowded industry. They needed a strong brand identity to differentiate themselves and attract new clients.
The Challenge
Before working together, Calculo had no physical branding or marketing presence. Without a way to establish their name in the marketplace, they relied solely on word-of-mouth referrals, which limited their growth potential.
The Solution
Through competitor research and strategic planning, I developed a cohesive brand identity that positioned Calculo as unique and forward-thinking. The project included:
- Logo Design: A handcrafted logo combining a squirrel and a paperclip for memorability and brand recognition.
- Brand Collateral: Materials designed to visually reinforce their modern and professional image.
- Website Development: A mobile-friendly website showcasing their commitment to technology and innovation.
The Execution
Starting with the logo, I blended creativity and strategy to create an iconic mark that symbolized Calculo’s agility and resourcefulness. The branding materials maintained consistency with the logo’s style, ensuring a unified visual identity. The website served as a digital hub to engage and inform potential clients, reflecting their tech-savvy approach.
The Results
With their new brand, Calculo gained the tools to confidently market themselves to new prospects. This increased visibility and helped them grow their client base and market share.
Reflections
This project reaffirmed the importance of strong design fundamentals. By focusing on timeless principles over fleeting trends, I transformed Calculo from a simple name into a memorable and competitive brand.
Do you want to grow your company and earn more market share?
You can achieve this through professional brand identity design.