Lekker Lam
Lekker Lam sells premium lamb straight from a farm in the Free State, every Saturday at the Boeremark in Pretoria. The lamb was excellent. What customers were missing was the confidence to cook it.
A leg of lamb is an expensive thing to get wrong. So the brand sells more than the cut. Every pack, poster and page points the home cook to a simple recipe, and the promise sits at the centre of it all: confidence in every cut.
The brief was to feel like the cleanest, most professional stall at the market. Modern butcher precision with real farm warmth, never too corporate and never too rustic.
A sheep face in a softly rounded frame works like a stamp of quality. It sits on kraft paper, canvas and cardboard as easily as it sits on a screen.
The campaign speaks the way the family does at the stall, in English and Afrikaans, and sends people to a WhatsApp list for first access to each week's lamb, recipes and specials.
Each recipe opens with time, difficulty and servings, so a cook knows what they're taking on before they start.
Results
- More than 1,200 WhatsApp subscribers and counting, giving the family a direct line to their customers every week.
- 6,500 visitors to the site in a single month, three months after launch, more than triple the month before.
- Customers took to the interactive menu straight away, and it quickly became the way people browse each week's lamb.
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