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Why is brand positioning important?

Why is brand positioning important?

When we start any brand identity project its fundamental, we get a good idea of where the brand is positioned in the market before we start any design work whatsoever. Brand positioning is where we discover how the brand is intended to be perceived by its audience or...

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Logo design cost explained.

Logo design cost explained.

You’re starting a new business and after browsing through the internet for a logo designer you’ve eliminated the ‘not so professional’ looking designers and found a pro you really want to work with. You jump onto the contact form, submit a request for a quote for a...

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Thinking about re-branding?

Thinking about re-branding?

Looking in the mirror and noticing you need your beard buzzed or your hair cut usually means you care about your appearance and after you've visited your 'hair aficionado' and chopped or styled your concerns, you feel quite a bit more confident and approachable. A...

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5 reasons you need to invest in brand identity design.

5 reasons you need to invest in brand identity design.

5 Reasons you need to invest in brand identity design.Branding shouldn't be looked at as a brand identity design cost but rather an investment. When it's done right, good branding can reap great returns. Branding is one of the best investments a company can make,...

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How a strong brand can make you more money.

How a strong brand can make you more money.

The power of branding.Have you ever gone to a shop counter and asked for a cola, or do you ask for a Coke? We ask for a coke, well, most of us do, and instead of telling a friend to search the internet for something, we tell them to Google it. That, is the power of...

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Is Your Brand Not Pulling Its Weight

Let’s fix that with strategy-backed design and marketing that does the heavy lifting.